The W+ Standard

The W+ Standard is a unique certification label developed by WOCAN that endorses projects that create increased social and economic benefits for women participating in economic development or environment projects, including those that provide renewable energy technologies, time and labor saving devices, forest and agriculture activities, and employment opportunities.

The W+ is thus an innovative framework to quantify and monetize the social capital created by women, to recognize and reward their contributions to sustainable environments and communities.
The W+ measures women’s empowerment in six domains: Time, Income & Assets, Health, Leadership, Education & Knowledge and Food Security. It produces quantified women-benefit units that contribute towards post 2015 Sustainability Goals (SDGs), Climate Financing or Corporate Social Responsibility (CSR) targets.

Vist W+ Standard website for more detail: www,

Why a W+ Standard?

In much of the world, women comprise the majority of farmers and natural resource managers, yet are often excluded from decision-making and do not have an equal access to resources. Strengthening women’s empowerment will provide environmental, social and economic benefits for climate change adaptation and mitigation, resilience and food security.

Governments, development agencies and investors are increasingly funding women’s empowerment/ gender equality, based on women’s rights and evidence of improved project outcomes. However, what is lacking for many is a robust means of measuring these outcomes in a way that can be simply communicated.

How will the W+ Standard be Implemented?

Existing or new projects should assess how the W+ can be integrated into their project.  Any type of economic development or environment project is potentially applicable: forest, renewable energy, clean water, agriculture, etc.  Projects must plan for and measure progress in at least one of the six domains: Income and Assets, Time, Education and Knowledge, Leadership, Food Security and Health.  Once projects are defined and underway their outcomes will be monitored and measured and verified by an external auditor that has been approved by WOCAN. Organizations/projects that have obtained satisfactory results will be issued W+ certificates for a specific number of units which can then be sold to corporations, investors and individual buyers. The W+ will also provide a new revenue stream to women and their groups through benefit sharing mechanisms required by the Standard.

For more information go to W+ Website:

Technical Assistance 

WOCAN provides technical assistance in building capacities for gender and women’s empowerment programming and monitoring and evaluation, and can guide Project Developers in each step of the W+ standard application. Project Developers will gain knowledge and expertise on how to measure women’s empowerment using the W+ Standard as a result of receiving this assistance.



More Detail: 

January 19, 2017
Maria Lee,Assistant Director and Regional Coordinator for Europe, joined the Abu Dhabi Sustainability Week on 15-19 January. This global forum brings together leaders, policy makers and investors to address the challenges of renewable energy and sustainable development. On the 17th of January, the Masdar WiSER (Women in Sustainability, Environment and Renewable Energy) Initiative...
In programs: The W+ Standard
January 2, 2017
Looking back at 2016 brings a sense of pride and accomplishment for all that WOCAN has achieved over the years. It was a year of recognition for these years of effort, as we were selected to receive the Momentum for Change Women for Results award of the UN Framework Convention on Climate Change. This award was given for the development of the W+ Standard and its application to a renewable energy...
December 21, 2016
Maria Lee, Assistant Director and Regional Coordinator for Europe, visited the Khalladi Acwa Power project in the region of Tanger-Tetouan in Morocco, on 20-21 Dec. The mission included three consultations with local communities, a visit of the wind project site and exchanges with the project team. As part of its corporate social responsibility strategy, the Khalladi Acwa Power...
In programs: The W+ Standard
November 23, 2016
Jeannette was one of the panelists during the Responsible Business Forums' workshop on SDG 5 Gender Equality on 23 November in Singapore. The workshop was facilitated by Anna-Karin Jatfors, Deputy Regional Director, Asia and the Pacific, UN Women. The other panelists were: Pablo Largacha, Vice President, Public Affairs and Communications Asia Pacific, Coca-Cola, Emmeline L. Verzosa,...
In programs: The W+ Standard
November 22, 2016
There is currently a growing interest for companies and organizations to proclaim their goals and targets for women’s empowerment and gender equality. Many of these are doing so in support of the UN’s Sustainable Development Goal #5, to “Achieve gender equality and empower all women and girls”. Others understand the link gender equality and women’s inclusion...
In programs: The W+ Standard
November 4, 2016
WOCAN, in collaboration with AKIN Asia organized a panel discussion on ‘Women In Environment’ on 2 November in Bangkok. The panelists were Saranarat Oy Kanjanavanit, Chairperson of Green World Foundation; Madeleine Recknagel, Lecturer at the International Tourism Management department at Bangkok University; Ravadee Prasertcharoensuk, Director of the Sustainable Development...
November 17, 2016
Jeannette was interviewed by the Swiss Radio SRF 4 "Trend” program to discuss the role of women in climate politics and present the W+ Standard, which measures specifically how much women benefit from climate projects. Listen to the full interview: [Language Swiss]
In programs: The W+ Standard
November 15, 2016
Jeannette Gurung, presented the W+ Standard and discussed the need for recognition for women’s critical for solutions of climate change, during the UNFCCC’s Solution Hour discussion on 15 Nov in Marrakesh, Morocco. The other panelists were Leslie Dodson of Women-Led Fog Harvesting, Joel Conkling of Project Sunroof, Magnus Borelius of Gothenburg Green Bonds and Supriya Prasannan ...
In programs:
November 14, 2016
The Green Climate Fund and other climate related funds are beginning to require reporting of gender impacts of their investments, while corporations and financial institutions are increasingly interested in addressing women’s empowerment needs and SDG targets. WOCAN organized the side event during UNFCCC’s COP22 on 17 November in Marrakesh to discuss how new standards are making it...
In programs: The W+ Standard


Jeannette Gurung will be participating in the Global Landscapes Forum organized by Center for International Forestry Research (CIFOR) from 5-6 Dec in Paris, on the sidelines of the UNFCCC COP21. Priority issues to be addressed in the 2015 Forum include: Tracking support for the restoration of degraded lands worldwide while developing a better understanding of the role of landscapes...
Jeannette Gurung will be discussing the post-2015 Sustainable Development Goals at the Responsible Business Forum Webinar. When:Oct. 21st 2015, 2.30 - 3.30pm SGT Chair- Mark Ingram, Chief Executive Officer, Business for Millennium Development Speakers -David Kiu, VP Global Communications, Unilever Tim Bishop, Regional Private Sector Specialist, Asia Pacific, Care...
In programs: The W+ Standard
Vera P. Weill-Halle, WOCAN Board Chairperson, is one of the panelist for the CFS side event on“Climate-smart agriculture and gender – evidence for equitable, food secure and sustainable agriculture” on12 October from 12:30 to 14:00in the Iraq Room, Building A, 2nd floor at FAO Headquarters in Rome. Vera will be sharing some regional experiences on CSA and...
Jeannette Gurung will be joining the roundtable discussion on ‘Investing in women's economic resilience and social wellbeing : Rethinking the role of private sector development in Africa’ organized by the Foreign Policy Centre (FPC), supported by Nestle. This is the third event in the series of six FPC discussions and its being held on 4 November in the UK House of Parliament....
Jeannette Gurung will be attending the 4th Responsible Business Forum on Sustainable Development which will be held in Singapore on 2 - 4 November 2015. The Forum’s agenda is aligned with two major global events; the UN COP21 climate change negotiations in Paris which aim to produce a global treaty on reducing emissions and slowing global warming and the United Nations launched post 2015...
In programs: The W+ Standard
Meena Bilgi, WOCAN Core Associate, is one of the panelists on the session titled “Drylands Women in the Face of Social Change and the Pursuit of Environmental Resilience” during the UN Convention to Combat Desertification COP12 being held in Anakara, Turkey from on 12-23 October. The objective of the session is to highlight women’s strategic role in building resilient...
WOCAN, the African Women’s Network for Community Management of Forests (REFACOF), African Forum on Forest (AFF) is organizing a side event titled “Women leading forest management in the tropic: cases from Africa, Asia and Latin America” during the XIV World Forestry Congress on 7 September in Durban, South Africa.
Nisha Onta, Knowledge Management Coordinator, will be participating in the CSR Asia Summit 2015: Strategic Value Creation being held from 7-8 October, in Kuala Lumpur, Malaysia. The focus of this year’s summit is on sustainable business strategies which bring shared value to business, community and society. Businesses are interested in ways that they can leverage more value through CSR and...
In programs: The W+ Standard
Jeannette will be on the panel 'Including all Voices: Gender and Safeguardsis' during the two-day regional symposium titled “Shared solutions: Safeguarding Sustainable Development in the Mekong Region” organized by the Mekong Partnership for the Environment (MPE) program on 25-26 August in Bangkok. The objective of the panel is to position gender in discussions on...
In programs: The W+ Standard
Meena Bilgi, WOCAN Core Associate, will attend theThird International Conference on Financing for Development (FfD) which will take place on 13-16 July 2015, in Addis Ababa, Ethiopia. The conference will gather high-level political representatives, including Heads of State and Government, and Ministers of Finance, Foreign Affairs and Development Cooperation, as well as all relevant...


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In programs: The W+ Standard
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In programs: The W+ Standard
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