Article on W+ Standard written by Jeannette Gurung and Rebecca Pearl-Martinez was published in the Cornerstone Journal of Sustainable Finance & Banking (JSFB) on February 2015. The article explains what is W+, discusses the importance of investing in women’s organizations and groups and why putting money in the hands of women is critical for development. The article also explains how the W+ works and emphasizes that Contributors can benefit from the W+ through three primary ways:
- Purchasing W+ units provides corporations, individuals and investors with quantified results of women benefitted that can count towards internal targets for women’s empowerment.
- Corporations and investors can seek higher profits from W+ labeled products and services
- Financial institutions can provide loans to organizations producing W+ units for the market.
More info: http://cornerstonecapinc.com/2015/02/february-edition-of-the-cornerstone-jsfb-themed-gender-lens/
