“This research applies a ‘gender lens’ to social businesses to facilitate women’s economic empowerment and make markets more inclusive. Its outcomes, while preliminary, tend to
confirm what the World Bank pointed out in “Investing in women is smart economics” (2006): introducing gender-integration strategies in social business is not only the ‘right’ thing to do, but it is also economically sound. The research suggests that social businesses flourish when they reduce gender discrimination and that women-led social enterprises can even generate more revenue than their male-led counterparts.”
